Gus
   
          Currently an Independent Creative Director                        






          + Don't touch my bandanna

          + How far does your world go?

          + Oil Toys

          + Santander Fragments

          + Follow The Sign

          + Quality Time

          + Is it or isn't it?

          + Unsual Romance

          + No barries

          + Hi

         + 55 11 9 7149 3068

NO BARRIES


For 42 years, women were legally prohibited from playing soccer in brazil.The law changed,  investment didn't. 
Bmg decided it was time to change that. For real. The first card exclusively for women's soccer transformed a real problem 
into an opportunity to generate conversation about the campaign: Thousands of customers weren't using their cashback. 
So, we transformed unused money into something that really matters. Customers were invited to donate their 
cashback to ngos that find and develop the next generation of female players. Cashback that creates careers.


















ROLE: CREATIVE DIRECTOR

VAR
Bmg bank is the largest sponsor of brazilian soccer teams. Have fun like we had making the two exclusive card campaigns for the fans.













BAR FC

The bar is the stadium for those who didn't make it to the game.
We turned brazil's most democratic gathering spot into a statement: no barrier survives a match, a cold beer and some bar snacks.

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