Gus
   
          Currently an Independent Creative Director                        






          + Don't touch my bandanna

          + How far does your world go?

          + Oil Toys

          + Santander Fragments

          + Follow The Sign

          + Quality Time

          + Is it or isn't it?

          + Unsual Romance

          + No barries

          + Hi

         + 55 11 9 7149 3068













SANTANDER FOLLOW THE SIGN

São paulo has a sign pointing to a racetrack on every single block. santander didn't create it. 
The city did. We just gave it a reason to exist and turned brazil's most ignored street sign into the country's biggest F1 activation ever. The meme became the media. 

32 cities · 17.4m impressions · 65k engagements · trending in 2 days · +32% brand consideration.










ROLE: CREATIVE COPY











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