Gus
   
          Currently an Independent Creative Director                        






          + Don't touch my bandanna

          + How far does your world go?

          + Oil Toys

          + Santander Fragments

          + Follow The Sign

          + Quality Time

          + Is it or isn't it?

          + Unsual Romance

          + No barries

          + Hi

         + 55 11 9 7149 3068













HOW FAR DOES YOUR WORLD GO?

While the category sold globality as a promise, Santander Select decided to question it as a provocation. A question built for those who live in more than one country, think in more than 
one currency, and make decisions at a scale most banks can barely keep up with.

The Select repositioning didn't announce a new phase. It made millions of other banks' 
clients question the real size of their world. And, obviously, their bank.









ROLE: CREATIVE COPY















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